Chifukwa cha mapindu ake ambiri, magalasi opaka magalasi, akukwera kununkhira konseku

ndi zodzoladzola.

Ukadaulo wamapulasitiki wapakatali wapita kutali m'zaka zaposachedwa, koma magalasi akupitilizabe kulamulira kununkhira kwapamwamba, kusungirako khungu komanso kusungirako munthu, pomwe chidwi ndi mfumu komanso chidwi cha ogula mu "zachilengedwe" chakula ndikuphatikiza chilichonse kuyambira pakupanga mpaka pakuyika. .

"Pali maubwino ambiri ogwiritsira ntchito magalasi poyerekeza ndi zinthu zina," akutero Samantha Vouanzi, woyang'anira kukongola,Estal. “Mwa kugwiritsira ntchito galasi, mumakopa mphamvu zingapo—Kuona: galasi limawala, ndipo limasonyeza ungwiro; Kukhudza: ndi zinthu zozizira ndipo zimakopa kuyera kwachilengedwe; Kulemera kwake: kumva kulemera kumayendetsa kumverera kwabwino. Malingaliro onsewa sangapatsidwe ndi chinthu china.”

Grandview Research idawona msika wapadziko lonse lapansi wosamalira khungu pa $ 135 biliyoni mu 2018, ndikuyerekeza kuti gawoli likuyembekezeka kukula 4.4% kuyambira 2019-2025 chifukwa cha kufunikira kwa zopaka kumaso, zopaka dzuwa ndi mafuta odzola. Chidwi chowonjezereka cha zinthu zachilengedwe komanso zachilengedwe za skincare zakulanso, zikomo kwambiri chifukwa cha kuzindikira kozungulira zoyipa za zopangira zopangira komanso chikhumbo chotsatira chazinthu zina zachilengedwe.

Federico Montali, woyang'anira malonda ndi chitukuko cha bizinesi,Bormioli Luigi, akuwona kuti pakhala kusintha kwa "premiumization" -kusuntha kuchoka ku pulasitiki kupita ku magalasi opangira magalasi - makamaka m'gulu la skincare. Galasi, akuti, imapereka chinthu chofunikira kwambiri pakupanga zinthu: kukhazikika kwamankhwala. Iye anati: “[Galasi] ndi wosavuta kugwiritsa ntchito mankhwala, kuonetsetsa kuti n'zogwirizana ndi zinthu zonse zodzikongoletsera, kuphatikizapo mankhwala osamalira khungu osakhazikika.

Msika wamafuta onunkhira padziko lonse lapansi, womwe nthawi zonse umakhala nyumba yopangira magalasi, udali wamtengo wapatali $31.4 biliyoni mu 2018 ndipo kukula kukuyembekezeka kukwera pafupifupi 4% kuyambira 2019-2025, malinga ndi Grandview Research. Ngakhale gawoli likupitilizabe kuyendetsedwa ndi kudzisamalira komanso kugwiritsa ntchito ndalama zomwe zimayendetsedwa ndi ndalama, osewera akuluakulu akuyang'ananso kubweretsa zonunkhiritsa zachilengedwe m'gulu lazofunika kwambiri, makamaka chifukwa chakuchulukirachulukira chifukwa cha ziwengo ndi poizoni muzosakaniza zopangira. Malinga ndi kafukufukuyu, pafupifupi 75% ya azimayi azaka Chikwi amakonda kugula zinthu zachilengedwe, pomwe oposa 45% aiwo amakonda "mafuta onunkhira athanzi" ochokera ku chilengedwe.

Zina mwazomwe zimapangidwira magalasi pamagawo a kukongola ndi kununkhira ndikukweza kwa mapangidwe "osokoneza", opangidwa ndi mawonekedwe owoneka bwino omwe amawonekera mugalasi lopangidwa kunja kapena mkati. Mwachitsanzo,Verescenceadapanga botolo lapamwamba komanso lovuta la 100ml la Illuminare lolemba Vince Camuto (Parlux Gulu) pogwiritsa ntchito ukadaulo wake wa SCULPT'in. "Mapangidwe apamwamba a botolo adalimbikitsidwa ndi magalasi ochokera ku Murano, zomwe zimachititsa kuti akazi azikhala ndi chilakolako cha mkazi," akufotokoza motero Guillaume Bellissen, wachiwiri kwa pulezidenti, malonda ndi malonda,Verescence. "Mawonekedwe amkati amkati ... [amapanga] sewero lowala lokhala ndi mawonekedwe ozungulira agalasi lopangidwa ndi fungo labwino la pinki."

Bormioli Luigiadapeza chiwonetsero chowoneka bwino chaukadaulo komanso luso laukadaulo popanga botolo la fungo latsopano lachikazi, Idôle lolemba Lancôme (L'Oréal). Bormioli Luigi amapanga botolo la 25ml yekha ndikugawana kupanga kwa botolo la 50ml popanga kawiri ndi ogulitsa magalasi, Pochet.

"Botololo ndi lochepa kwambiri, loyang'anizana ndi magalasi ofanana kwambiri, ndipo makoma a botololo ndi abwino kwambiri kotero kuti zoyikapo zimakhala zosaoneka bwino chifukwa cha mafuta onunkhira," akufotokoza motero Montali. "Chovuta kwambiri ndi makulidwe a botolo (15mm okha) zomwe zimapangitsa kuti galasi likhale lovuta kwambiri, choyamba chifukwa kulowetsedwa kwa galasi mu nkhungu yopyapyala kumakhala pa malire a kuthekera, chachiwiri chifukwa kugawa galasi kuyenera kukhala. wokhazikika komanso wokhazikika pamtunda uliwonse; [zimakhala] zovuta kwambiri kupeza pokhala ndi malo ochepa oti muyendere.”

Botolo laling'ono la silhouette limatanthauzanso kuti silingayime pamunsi pake ndipo limafuna mawonekedwe apadera pamalamba otumizira mzere wopanga.

Chokongoletsera chili pamtunda wakunja wa botolo ndipo [amagwiritsidwa ntchito ndi gluing] zitsulo zazitsulo pambali pa 50ml ndipo, ndi zotsatira zofanana, kupopera pang'ono kumbali ya 25ml.

Intrinsically Eco-Friendly

Mbali ina yapadera komanso yofunikira ya galasi ndikuti imatha kubwezeretsedwanso popanda kuwonongeka kwazinthu zake.

"Magalasi ambiri omwe amagwiritsidwa ntchito popanga zodzoladzola ndi zonunkhira amapangidwa kuchokera ku zinthu zachilengedwe komanso zokhazikika kuphatikiza mchenga, miyala yamchere, ndi phulusa la soda," atero Mike Warford, woyang'anira malonda mdziko muno.ABA Packaging. "Magalasi ambiri opaka magalasi amatha kubwezeretsedwanso ndi 100% ndipo amatha kubwezeretsedwanso kosatha popanda kutayika kwabwino komanso kuyera [ndipo] akuti 80% ya magalasi omwe atulutsidwa amapangidwa kukhala magalasi atsopano."

“Galasi tsopano ikuzindikirika kuti ndiyo zinthu zofunika kwambiri, zachilengedwe, zotha kugwiritsidwanso ntchito komanso zokonda zachilengedwe ndi ogula ambiri, makamaka pakati pa Millennials ndi Generation Z,” ikutero Verescence's Bellissen. "Monga opanga magalasi, tawona kusuntha kwakukulu kuchokera ku pulasitiki kupita ku magalasi pamsika wapamwamba kwambiri wazaka ziwiri zapitazi."

Zomwe zikuchitika masiku ano kukumbatira galasi ndi chodabwitsa chomwe Bellissen amachitcha "galasi". "Makasitomala athu akufuna kuchotsa pulasitiki kukongola kwawo m'magawo onse apamwamba kwambiri kuphatikiza skincare ndi zodzoladzola," akutero, akulozera ntchito yaposachedwa ya Verescence ndi Estée Lauder kuti asinthe kugulitsa kwake Advanced Night Repair Eye Cream kuchokera mumtsuko wapulasitiki kupita kugalasi. 2018.

"Njira yopangira magalasiyi idapangitsa kuti pakhale chinthu chapamwamba kwambiri, nthawi yonseyi pomwe malonda adachita bwino, zowoneka bwino zidakwera kwambiri, ndipo zoyikapo tsopano zitha kubwezeretsedwanso."

Kuyika kwa Eco-friendly/recyclable ndi imodzi mwamafunso apamwamba omwe amalandilidwa ndiMalingaliro a kampani Coverpla Inc."Ndi mzere wathu wa mabotolo onunkhiritsa komanso mitsuko yothandiza zachilengedwe, ogula amatha kukonzanso galasilo, komanso chinthucho chimatha kuwonjezeredwa zomwe zimachotsa zinyalala," akutero Stefanie Peransi, wogulitsa mkati.

"Makampani akuyamba kulongedzanso zinthu zina zowonjezeredwa ndi kufunikira kokhala kothandiza pazachilengedwe kukhala kofunikira pamakhalidwe amakampani ambiri."

Kutulutsa kwaposachedwa kwa botolo lagalasi la Coverpla ndi botolo lake latsopano la 100ml Parme, kapangidwe kake kakale, kozungulira komanso kozungulira komwe kamakhala ndi silika wonyezimira wagolide, zomwe kampaniyo ikuti zikuwonetsa momwe zitsulo zamtengo wapatali zimagwirira ntchito mogwirizana ndi magalasi kuti akweze muyezo. mankhwala kukhala umafunika, wapamwamba.

Estal amapanga ndikupanga mapulojekiti apamwamba omwe amayang'ana kwambiri zaukadaulo komanso ufulu wapamwamba wopanga, kuyesa zida zatsopano, mithunzi, mawonekedwe ndikugwiritsa ntchito njira zatsopano zaukadaulo ndi zokongoletsera. Pakati pagulu la Estal lazinthu zamagalasi pali mitundu ingapo yomwe imayendetsedwa ndi kapangidwe kake komanso kukhazikika.

Mwachitsanzo, Vouanzi amalozera ku Doble Alto perfumery ndi zodzikongoletsera ngati zamtundu wina pamsika. "Doble Alto ndiukadaulo wopangidwa ndi Estal, womwe umalola kuti magalasi aziunjikana pansi pa dzenje," akutero. "Tekinoloje iyi idatitengera zaka zingapo kuti tifotokozere bwino."

Patsogolo lokhazikika, Estal amanyadiranso kuti adapanga magalasi angapo a 100% PCR pamakina okha. Vouanzi akuyembekeza kuti chinthucho, chotchedwa Wild Glass, chidzakhala chosangalatsa kwambiri ku mitundu yonse ya kukongola kwapadziko lonse ndi kununkhira kwapakhomo.

Kupambana mu Galasi Yowala

Kuphatikiza magalasi obwezerezedwanso ndi njira ina yagalasi yabwino: galasi lopepuka. Kusintha kwa magalasi achikhalidwe, magalasi opepuka amachepetsa kwambiri kulemera ndi kuchuluka kwa phukusi, komanso kuchepetsa kugwiritsa ntchito zinthu zonse komanso kutulutsa mpweya woipa wa carbon dioxide potengera zinthu zonse.

Magalasi owala ali pakatikati pa Bormioli Luigi's ecoLine, mabotolo agalasi owala kwambiri ndi mitsuko ya zodzoladzola ndi zonunkhira. "Zidapangidwa kuti zikhale ndi mawonekedwe oyera komanso osavuta komanso kuti zikhale zopepuka momwe zingathere kuti zichepetse mpweya wa zinthu, mphamvu ndi CO2," akufotokoza motero Montali wa kampaniyo.

Verescence adagwirizana ndi Guerlain kuti achepetse galasi muzinthu zake zosamalira usana ndi usiku za Abeille Royale, atatha kuchita bwino ndi kuchepetsa kulemera kwa mtsuko wake wa Orchidée Impériale mu 2015. Bellissen wa Verescence akuti Guerlain anasankha kampani yake Verre Infini NEO (kuphatikiza 90% ya cullet) kukonzanso kuphatikiza 25% post-consumer cullet, 65% post-industrial cullet ndi 10% yokha ya zopangira) za Abeille Royale zosamalira usana ndi usiku. Malinga ndi Verescence, ndondomekoyi idachepetsa 44% ya mpweya wa carbon pa chaka chimodzi (pafupifupi matani 565 ocheperako mpweya wa CO2) ndi kuchepetsa 42% kwa madzi.

Galasi Yamtengo Wapatali Yomwe Imawoneka Mwamakonda

Ogulitsa akaganiza magalasi apamwamba kuti anunkhira kapena kukongola, amalingalira molakwika kuti ndizofanana ndi kupanga kapangidwe kake. Ndi malingaliro olakwika odziwika kuti mabotolo okhawo omwe amatha kubweretsa mtengo wapamwamba kwambiri chifukwa kuyika kwa magalasi a stock kwafika patali.

"Galasi yonunkhiritsa yapamwamba imapezeka mosavuta ngati zinthu zashelufu zamitundu yosiyanasiyana komanso masitayelo omwe amakonda kwambiri," inatero Warford's ABA Packaging. ABA yapereka mabotolo onunkhira apamwamba kwambiri a shelf-stock, mating accoutrements ndi ntchito zokongoletsa kumakampani kuyambira 1984. "Mawonekedwe, kumveka bwino komanso kugawa kwathunthu kwa galasi pamabotolo onunkhira amtengo wapataliwa ndi ofanana ndi mabotolo omwe amapangidwa ndi ena mwa opanga bwino kwambiri padziko lapansi. ”

Warford akupitiriza kunena kuti mabotolo a alumali omwe, nthawi zambiri, amatha kugulitsidwa mochepa kwambiri, amatha kukongoletsedwa mofulumira komanso mwachuma ndi zokutira zopopera komanso zosindikizidwa kuti apereke mawonekedwe omwe wogula akufuna. "Chifukwa chakuti ali ndi makulidwe odziwika bwino a khosi, mabotolo amatha kuphatikizidwa ndi mapampu abwino kwambiri onunkhiritsa komanso zipewa zamitundu yambiri zapamwamba kuti zithandizire mawonekedwe."

Galasi Yogulitsa Yokhala ndi Zopotoza

Mabotolo agalasi a stock adatsimikizira kukhala chisankho choyenera kwa Brianna Lipovsky, woyambitsaMaison D'Etto, fungo lonunkhiritsa lapamwamba lomwe posachedwapa linatulutsa fungo lake loyamba losakanizidwa bwino lomwe silinakhalepo pakati pa amuna ndi akazi, lopangidwa kuti "lilimbikitse nthawi yolumikizana, kusangalatsidwa, kukhala ndi moyo wabwino."

Lipovsky mosamala adayandikira chinthu chilichonse popanga ma CD ake mosamala kwambiri. Adatsimikiza kuti mtengo wazinthu zopangira masheya ndi ma MOQ pamayunitsi okwana 50,000 zinali zotsika mtengo kwa mtundu wake wodzipezera ndalama. Ndipo atawonanso makulidwe a mabotolo opitilira 150 kuchokera kwa opanga osiyanasiyana., Lipovsky pamapeto pake adasankha botolo lopangidwa mwapadera, la 60ml kuchokera ku Brosse ku France, lophatikizidwa ndi chiboliboli cholimba mtima, chopindika kuchokera ku Brosse ku France.Silowazomwe zimawoneka kuti zikuyandama pa botolo lagalasi lozungulira.

Iye anati: “Ndinakonda kwambiri mmene botololo limapangidwira molingana ndi kapuyo moti ngakhale nditachita mwambo, sizikanathandiza kwenikweni. “Botololo limakwanira bwino m’manja mwa mkazi ndi mwamuna, komanso limagwira bwino dzanja la munthu wachikulire yemwe angakhale ndi nyamakazi.”

Lipovsky akuvomereza kuti ngakhale botololo ndi lopangidwa mwaukadaulo, adauza Brosse kuti asanthule katatu magalasi omwe adagwiritsidwa ntchito popanga mabotolo ake pofuna kuwonetsetsa kuti chomaliza chinali chapamwamba komanso mwaluso kwambiri. "Mtunduwu unali wofufuza mizere yogawira pagalasi - pamwamba, pansi ndi m'mbali," akufotokoza motero. "Iwo sanathe kuyatsa batch yomwe ndimayenera kugulamo chifukwa imapanga mamiliyoni nthawi imodzi, kotero tidakhalanso nawo katatu kuti asawonekere pang'ono pa seams."

Mabotolo onunkhirawa adasinthidwanso ndi Imprimerie du Marais. "Tidapanga cholembera chosavuta komanso chotsogola pogwiritsa ntchito pepala lopanda utoto la Colour Plan yokhala ndi zingwe, zomwe zimapatsa moyo mawonekedwe amtunduwo wokhala ndi nsalu yobiriwira yobiriwira yamtundu wake," akutero.

Chotsatira chake ndi chinthu chomwe Lipovsky amanyadira kwambiri. Mutha kupangitsa kuti mafomu ofunikira kwambiri aziwoneka bwino kwambiri ndi kukoma, kapangidwe kake komanso kusamala mwatsatanetsatane, zomwe zimandipangitsa kukhala wapamwamba m'malingaliro mwanga, "adamaliza.