Kugwiritsa ntchito mwanzeru, zida zogwiritsira ntchito zachilengedwe, mapaketi odabwitsa, ndi zopopera zachilendo zimatuluka kuti zithetsere zomwe ogula amakumana nazo motsogozedwa ndi kukhazikika, kusintha kosinthika, komanso kusintha kwa digito.

Perfume, chizindikiro cha dziko la kukongola, nthawi zonse imadziyambitsanso kuti ichulukitse zatsopano zomwe zimatisangalatsa. Kulingalira kumakhalabe kofunikira pa gawo la kukongolali pakupita patsogolo kosalekeza, monga zikuwonekera ndi ziwerengero. Mu 2019, dziko la kukongola lidafika 220 mabiliyoni a Euros likukula ndi 5.0% poyerekeza ndi 2018, (kukula kwa 5.5% mu 2017) ndi zoposa 11% zoperekedwa ku zonunkhira. Kwa 2018, mafuta onunkhira okwana $ 50,98 biliyoni ndi kukula kwa 2.4% poyerekeza ndi 2017. Zaka khumi zapitazo, mu 2009, kununkhira kokwanira kunakwera 3.8% vs. 2008 mpaka $ 36,63 biliyoni.

Kukula konseku mdziko lokongola kuli ndi ngongole zambiri pakukula kwa gawo lapamwamba (+ 11% yazogulitsa mu 2017), malonda ku Asia (+ 10% ya malonda a 2017), ecommerce (+ 25% ya malonda a 2017), ndi malonda oyendayenda (+ 22% ya malonda a 2017).Kuyambira chaka cha 2018, msika wamafuta onunkhira padziko lonse lapansi udafika ku C ndikuyerekeza kwa theka loyamba la 2019 zomwe zimatsogolera kuchulukitsa mtengo wamsikawu mzaka zinayi zikubwerazi!

Kupaka, chinthu chofunikira kwambiri m'chilengedwe chonse chokongola, chimakhala ndi gawo lofunikira pakuzindikirika kwa mtundu kapena zodzikongoletsera. Zowonadi, kwa zodzoladzola, mtengo wamalonda wamapaketi umaposa ntchito yake yayikulu yoteteza zinthu. Zotsatira zamalonda za paketi - zoyesedwa pa 82% pamagulu onse amakampani - zikuwonjezeka kufika 92% m'chilengedwe chonse chokongoletsera. Kuchulukaku kumatheka chifukwa cha zomwe zidagwiritsidwa ntchito (48% innovation lever for cosmetics) ndi mawu okhudzana ndi kulongedza (20% innovation lever for cosmetics).

Kwa zonunkhira, botolo likadali chizindikiro chosapeŵeka cha kuzindikira kununkhira kodziwika bwino. Koma zatsopano zafika. Nyenyezi zodziwika zomwe nthawi zonse zimagwirizanitsidwa ndi zonunkhira tsopano zili ndi mpikisano kuchokera kwa anthu otchuka komanso "zolengedwa zopangidwa mwaluso" zamtundu ndi zinthu.

Tsopano, mabotolo onunkhira achikhalidwe amakhala ndi mapaketi nthawi zina osazolowereka, amalepheretsa malire pakati pa chilengedwe chokhazikitsidwa ndi chatsopano. Mulimonsemo, njira ndi zipangizo ziyenera kutsata malingaliro a olenga!

Kupanga zinthu zatsopano kumaphatikizapo mawonekedwe ndi zida, ndi lingaliro losathawika la eco-sustainability, lomwe limagawidwanso pazopanga.