Kukongola wabwerera, kafukufuku akuti. Anthu aku America abwerera ku kukongola ndi kudzikongoletsa kusanachitike mliri, malinga ndi kafukufuku waNCS, kampani yomwe imathandiza ma brand kupititsa patsogolo ntchito zotsatsa.

Mfundo zazikuluzikulu za kafukufukuyu:

• 39% ya ogula aku US akuti akukonzekera kuwononga zambiri m'miyezi ikubwerayi pazinthu zomwe zimapanga mawonekedwe awo.

• 37% akuti agwiritsa ntchito zinthu zomwe adazipeza panthawi ya mliri wa Covid.

• Pafupifupi 40% akuti akufuna kuwonjezera ndalama zomwe amawononga pazinthu zodzikongoletsera komanso zosamalira anthu

• 67% amaganiza kuti kutsatsa ndikofunikira pakusintha zosankha zawo za kukongola / kudzikongoletsa

• 38% akuti azigula zambiri m'masitolo

• Oposa theka - 55% -ogula akufuna kuwonjezera kugwiritsa ntchito kwawo zinthu zokongola

• 41% ya ogula amaika patsogolo zinthu zokongola zokhazikika

• 21% akufunafuna zosankha zanyama.

"Mphamvu zotsatsa zimawonekera kwambiri pazotsatira za kafukufukuyu, pomwe 66% ya ogula amati agula chinthu ataona malonda ake," adatero Lance Brothers, wamkulu wa ndalama, NCS (NCSolutions). "Ino ndi nthawi yofunika kwambiri yoti anthu okongola komanso odzisamalira azikumbutsa anthu za gululo komanso zomwe ogula atha kuzisiya," akupitiliza, ndikuwonjezera, "Yakwana nthawi yolimbikitsa kufunikira kwa mtunduwo pamene aliyense akuyenda padziko lapansi. ndiko ‘kuonana maso ndi maso’ osati kudzera m’kamera kokha.”

Kodi Ogula Amakonzekera Chiyani Pogula?

Mu kafukufukuyu, 39% ya ogula aku America akuti akuyembekeza kukulitsa ndalama zomwe amawononga pazinthu zokongola ndipo 38% akuti aziwonjezera zomwe amagula m'sitolo, osati pa intaneti.

Oposa theka - 55% -ogula akufuna kuwonjezera kugwiritsa ntchito chinthu chimodzi chokongola.

• 34% akuti agwiritsa ntchito sopo wamanja
• 25% yowonjezera deodorant
• 24% yowonjezera pakamwa
• 24% yowonjezereka yotsuka thupi
• 17% zodzoladzola zina.

Kukula Kwamayesero Kukufunidwa-Ndipo Kugwiritsa Ntchito Nthawi Zonse Kwakwera

Malinga ndi NCS's CPG Purchase Data, zoyeserera zidakwera 87% mu Meyi 2021, poyerekeza ndi Meyi 2020.

Kuphatikizanso - ndalama zogulira zinthu za suntan zinali zokwera 43% pachaka.

Ogwiritsanso ntchito adawononganso ndalama zambiri pazakudya zatsitsi (+ 21%), deodorant (+18%), kutsitsi tsitsi ndi zokometsera tsitsi (+7%) ndi ukhondo wamkamwa (+6%) m'mweziwo, poyerekeza ndi chaka chatha (Meyi. 2020).

NCS imati, "Kugulitsa zinthu zodzikongoletsera kwakhala kukukulirakulira pang'onopang'ono kuyambira pomwe mliri udafika pachimake mu Marichi 2020. Mu sabata ya Khrisimasi 2020, kugulitsa zinthu zokongola kunkakwera 8% pachaka, ndipo sabata ya Isitala idakwera. 40% pachaka ndi chaka. Gululi labwereranso kumagulu a 2019. "

Kafukufukuyu adachitika pakati pa Juni 2021 ndi anthu 2,094 omwe adayankha, azaka 18 ndi kupitilira apo, kudutsa US.