Panthawi ina mpaka chaka chino, theka la anthu padziko lonse lapansi afunsidwa kapena kulamulidwa kuti azikhala kunyumba, kusintha makhalidwe a ogula ndi magule.

Akafunsidwa kuti afotokoze momwe zinthu zilili panopa, akatswiri a zamalonda nthawi zambiri amalankhula za VUCA - chidule cha Volatility, Kusatsimikizika, Kuvuta ndi Kusamvetsetseka. Adapangidwa zaka zoposa 30 zapitazo, lingaliroli silinakhalepo ndi moyo. Mliri wa COVID-19 wasintha zizolowezi zathu zambiri ndipo zogulira ndizomwe zakhudzidwa kwambiri. Quadpack adafunsa ena mwamakasitomala ake apadziko lonse lapansi kuti amvetsetse zomwe zayambitsa 'zatsopano zachilendo' za e-commerce.

Kodi mwawona kusintha kulikonse pamachitidwe ogula chifukwa cha vuto la COVID?

“Inde, tatero. Pofika mwezi wa Marichi 2020, ku Europe kumawoneka kuti kwachita mantha chifukwa cha njira zosayembekezereka komanso zosintha moyo zomwe maboma adachita. Malinga ndi momwe timaonera, ogula amaika patsogolo kugula zinthu zofunikira m'malo mowononga ndalama pazatsopano zapamwamba panthawiyo. Zotsatira zake, malonda athu pa intaneti adatsika. Komabe, kuyambira Epulo malonda adabwereranso. Anthu mwachiwonekere akufuna kuthandiza masitolo am'deralo ndi mabizinesi ang'onoang'ono. Njira yabwino! ” Kira-Janice Laut, woyambitsa nawo gulu lachipembedzo la skincare brand. chisamaliro.

"Kumayambiriro kwavutoli, tidawona kugwa kwakukulu kwa maulendo ndi malonda, popeza anthu anali ndi nkhawa kwambiri ndi momwe zinthu zilili ndipo cholinga chawo sichinali kugula zopakapaka. Pa gawo lachiwiri, tidasintha kulumikizana kwathu ndikuwona kukwera pamaulendo, koma kugula kunali kocheperako. Pakadali pano, tikuwona machitidwe a ogula ofanana kwambiri mavuto asanachitike, popeza anthu akuchezera ndikugulanso chimodzimodzi kuposa kale. ” David Hart, woyambitsa ndi CEO wa make-up brand Saigu.

Kodi mwasintha njira yanu ya e-commerce kuti igwirizane ndi "zatsopano zatsopano"?

"Chofunika chathu chachikulu pavutoli chinali kusinthira kulumikizana kwathu ndi zomwe tili nazo kuti zigwirizane ndi momwe zinthu zilili. Tatsindika za ubwino wa zodzoladzola zathu (osati mawonekedwe ake) ndipo tazindikira kuti makasitomala athu ambiri akugwiritsa ntchito zopakapaka zathu poyimba mavidiyo kapena kupita kumalo ogulitsira, kotero tidapanga zomwe zili zoyenera panthawiyi kuti tikope makasitomala atsopano. .” David Hart, woyambitsa ndi CEO wa Saigu.

Ndi mwayi wanji wa e-commerce womwe mukuwaganizira muzochitika zatsopanozi?

"Monga bizinesi yomwe imadalira malonda a e-commerce, komabe timawona kufunikira kwakukulu koyang'ana pa zoyambira za kusunga makasitomala: kutsatira miyezo yapamwamba komanso kugulitsa zinthu zabwino. Makasitomala adzayamikira izi ndikukhalabe ndi mtundu wanu. " Kira-Janice Laut, woyambitsa nawo gulu lachipembedzo.care.

"Kusintha kwamagulidwe a makasitomala odzipangira, popeza ogulitsa akadali ndi gawo lalikulu ndipo malonda a e-commerce akadali ochepa. Tikuganiza kuti izi zingathandize makasitomala kuganiziranso momwe amagulira zodzoladzola ndipo, ngati titapereka chidziwitso chabwino, titha kupeza makasitomala okhulupirika atsopano. " David Hart, woyambitsa ndi CEO wa Saigu.

Tikufuna kuthokoza David ndi Kira pofotokoza zomwe anakumana nazo!